A bit about me

Hi I am Emma Masters, Director and co-owner of Therapy Fitness, international speaker and consultant and group fitness mentor and educator.

At heart however, I am a woman on a mission to change the feeling of fitness.

Having grown up in musical theatre, and then in my mid-twenties jumping careers into fitness, I have always known the impact music and movement have on people, and yet I found myself in two industries that preferred to lower peoples self esteem under the guise of trying to improve it. 

Gyms and studios marketing  “bikini bodies” in order to speak to peoples deep self loathing and make a quick sale sickened me, and therefore I desperately wanted to be a part of the solution to change peoples minds on fitness. I wanted them to no longer see it as an arduous tool to burn calories and last nights dinner guilt and instead create immersive fitness experiences that actually improves people's self esteem and mental health.
Therefore Therapy was born and now I believe this brand is bigger than me and I am now simply a part of the team that steer the ship.

As well as sharing  my message through the studio, I have spent the last 8 years speaking at international fitness conferences, delivering keynote presentations, consulting for studios and providing education to instructors so that more people have the ability to empower their members rather than dis-empower them.

Most recently speaking at:

FOMME Festival, Brisbane
FILEX Business Summit, Melbourne
FUEL Woman’s Fitness Business Summit, Sydney
COM Marketing Business Summit, Sydney
MumSafe Conference, Gold Coast
AFC (Asian Fitness Conference), Bangkok
Virgin Active Global Yoga Summit
MINDBODY USA conference Tour
Canfitpro, Toronto

Public Speaking/presenting

Having delivered presentations and keynote addresses internationally, as well as a frequent guest on podcasts - I am passionate about educating fitness professionals and business owners on providing world class fitness experiences to their members.

Topics have included:

• My journey to building multiple successful businesses

• Community + Connection

• Building a brand

• Exercise Experience + Customer Journey

• Fitness Business Retention

• Group Fitness Education

• Inclusive Fitness