EMMA MASTERS

founder

That only child in the backyard belting out ‘Hakuna Matata’ from The Lion King at the top of her lungs? That’s Emma. Even from a young age, Emma knew she was designed for connection. As she acted out the feature-length version of Cinderella (playing every character herself), Emma dreamed of love, friendships, and what life would have in store for her.

Emma’s life purpose has always revolved around the facilitation of humans having the permission to feel. Feel something.

A decade in front of large crowds on grand stages in the UK followed by an additional 12 years in fitness arenas allowed Emma to unearth the realisation that humans are constantly seeking connection and presence through experience.

Emma has built the foundations of her consultancy service on this very concept; that experiences constructed around the five pillars will ultimately give any facility the capacity to deliver an end-to-end member journey that is innovative and cutting edge.

An industry experience stalwart, Emma has worked across a multitude of senior roles with globally-recognised brands. These roles include:

• Co-owner/Director Therapy Fitness

• Group Exercise Manager for Virgin Active, Australia & UK

• Virgin Active Head Coach for the creation of global products in Cycle (Rhythm and Metric)

• Certified, Trauma Informed Breathwork Facilitator

• Master Educator for Stages Indoor Cycling

• Internationally-recognised educator, presenter and consultant.

Emma prides herself in having in-depth knowledge and expertise in providing the best possible product design, training and education your facility needs in order to stand out from the rest in this highly competitive industry.